Nintendo Is Winning
TOKYO - (AP) -- Nintendo Co. reported a net profit of 41.8 billion yen
($350 million) for the fiscal year through March, a reversal from deep
losses the previous year, as it reshapes its troubled business with a
long-delayed foray into smartphone games.
The result from the Kyoto-based maker of Super Mario video games and the
Wii home console was better than its own forecast for a 30 billion yen
($251 million) profit. It was in line with the forecast in a FactSet
survey of analysts.
Nintendo, which did not break down quarterly figures, had a loss of 23.2
billion yen the previous fiscal year due to weak sales of its new Wii U
machine.
The annual profit reported Thursday was the first for Nintendo since the
fiscal year ended March 2011 and mainly due to the weak yen.
Nintendo did an about-face recently and said it's entering smartphone
games, a segment it brushed off for years as irrelevant, insisting on
the appeal of its game machines.
It announced in March that it was entering an alliance with Japanese
mobile game company DeNA Co. to develop games for mobile devices.
The falloff in appetite for game machines in the past few years is
partly because people are increasingly playing games or doing social
media and other activities on smartphones. Nintendo has repeatedly had
to lower prices on gadgets to woo buyers.
Nintendo pioneered game machines since the 1980s, developing one of the
first machines on the market and the hit Game Boy handheld.
Its main rivals in the business are Sony Corp. with the PlayStation
machines and Microsoft Corp. with the Xbox One machine. Both companies
have done better in adapting to the era of online and mobile games.
Nintendo's fortunes have gotten a perk from the yen's weakness in the
past year, which increases the value of overseas earnings. A strong yen
had in the past battered Nintendo earnings.
The dollar was trading at about 120 yen this week, up from about 100 yen a year earlier.
Nintendo's sales for the fiscal year dipped nearly 4 percent to 549.8 billion yen ($4.6 billion).
Nintendo is expecting profit for the fiscal year through March 2016 to
climb to 35 billion yen ($293 million), up 16 percent from the fiscal
year ended March this year, as Pokemon characters and Luigi the plumber
start arriving on smartphones and tablets.
It did not give details, except to say: "A new source of revenue is
expected from a gaming application for smart devices which will be
released this year."
Annual sales are projected to rise nearly 4 percent to 570 billion yen ($4.8 billion).
Nintendo is expecting to sell 3.4 million Wii U machines for the fiscal
year through March 2016, more than the 3.38 million sold for the fiscal
year just ended.
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